Astral

Paragraph was instrumental in helping Astral Artists develop their verbal and visual brand platform in 2015. Since then, we’ve been working with them to communicate and promote their programs and services to their audience groups. However in 2020, the world changed and Astral needed to adjust to meet the new challenges due to the pandemic. The Astral and Paragraph teams brainstormed ideas to reimagine how the organization could function in a world relying on social distancing. With them, we introduced “Astral Nova,” a digital series that will enable their audience to virtually perform while staying connected to their existing audiences and reaching new viewers through a digital platform. We developed the new identity, supportive marketing tools, and evolved the website to better meet the needs of an online audience.

Key Deliverables

  • Qualitative Research
  • Brand Positioning
  • Brand Voice & Message Platform
  • Brand Identity & Visual Language
  • Brand Identity Guidelines
  • Sales & Marketing Materials
  • Website Design & Development
  • Promotional Campaigns
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Like its name suggests, Astral Nova makes its artists shine bright by presenting audiences with 30-60 minutes of livestream performances, discussions, artistic collaborations, and more.

We evolved the Astral website to better serve the changing landscape.

“The Paragraph team spent time getting to know the Astral staff and culture. They attended as many events as possible and spoke with artists, board, staff, donors, and audiences. Obviously, the business of formal interviews, brainstorming sessions, and inventories of collateral happened. However, in my opinion, their true interest in our mission and immersion in our programming is what helped Astral set and accomplish our goals.”

— Kristen Golia, Director of Institutional Advancement