Bottega Louie
The founders of what would become Bottega Louie came to us with a killer concept and their eye on the future. We worked with the gourmet eatery to establish a brand platform that instilled the high-end, boutique feel that would make them a staple of chic afternoons in downtown LA.
An in-depth mapping of customer personas drove all aspects of the market’s brand identity. From naming to brand mark system, visual to verbal platforms, Bottega Louie’s development was guided entirely with future audience in mind. These components together created a toolkit that would help them grow the brand smartly from concept to destination for years to come.
Key Deliverables
Competitive AnalysisBrand PositioningBrand Voice & Message PlatformBrand Identity & Visual LanguageMarketing MaterialsWebsite DesignRetail Package DesignEnvironments & Signage
