Continent Tours

Through our friends at Palace Travel we were introduced to Continent Tours, an on-location destination management company for corporate and leisure travel throughout Africa. For this company, a trip to West Africa isn’t complete without getting to know the sites, local spots, and welcoming communities that make each destination special. Because of close connections, Continent offers a unique experience that travelers can’t get with other companies. Continent’s trusted local experts play an important role in executing safe and successful trips thanks to their extensive knowledge of the destinations. They needed our help in capturing this personal touch.

Key Deliverables

  • Qualitative Research
  • Digital Analytics Review
  • Competitive Analysis
  • Brand Positioning
  • Brand Voice & Message Platform
  • Brand Identity & Visual Language
  • Website Strategy and Content
  • Sales & Marketing Materials
 

We developed the look and feel of their communication materials and website in order to emphasize the unique benefits of the local experts and the range of management services that Continent offers.

 
 

The brand identity speaks to its local expertise, the flexibility of both guides and management, and the warm, welcoming atmosphere that Continent creates.