Global Data Vision
Global Data Vision, a solutions provider for standards-driven businesses, teamed up with Paragraph to evolve their identity and expand their impact in the global market. Our approach to the visual and verbal language was to strike a balance between professionalism and a friendly tone—since connections are one of their biggest assets.
This worldwide leader’s offerings can be broken down into three categories: consultancy, forums, and the directory. When creating the identities for the Standards Technology and Cannabis Forums and the Global Directory, we nodded to the main Global Data Vision look and feel while still capturing the essence of each sub-brand. Although each service has a visual story of its own, all three use spheres and points to indicate global networks and the meeting of minds.
Key Deliverables
Brand Organization & ArchitectureBrand Voice & Message PlatformBrand Identity & Visual LanguageBrand Identity GuidelinesSales & Marketing MaterialsWebsite Content & Design
“Global Data Vision (GDV) began working with Paragraph, Inc. to revamp our company identity, and to create brand differentiation between the various GDV products offered. Paragraph did a great job in creating various options for logos and templates which ultimately allowed GDV to create consistency with our branding. Paragraph was also instrumental in helping develop GDV’s customer journey for the eCommerce portion of our product website. These items helped GDV to further create a professional look for our offerings and for our multiple product websites.”
Lakshmy Mohan, President and CEO, Global Data Vision
