Iovine Brothers Produce
Iovine Brothers Produce has been an important part of the historic Reading Terminal Market for over two decades, providing a quality shopping experience to Philadelphia while turning customers into friends. As the business evolved over the years, adding more products to the shelves and family members to the crew, the brothers needed a rejuvenated brand that would speak to the authenticity of the company and vibrancy of the family. Inspired by the neon lights bordering Iovine’s space and the aisles of colorful fruits and veggies, we designed a playful identity system to mirror their bright environment that captured their welcoming personality.
Key Deliverables
Brand Product NamingBrand Voice & Message PlatformBrand Identity & Visual LanguageBrand Identity GuidelinesRetail Package DesignEnvironments & Signage
As part of their new messaging platform, we crafted a brand promise and benefit- driven audience messages to distinguish Iovine’s range of offerings to their variety of audiences.
Our product branding for their line of fresh juices helped the family reach people beyond the Market.
We designed a consistent on-brand, ADA compliant website from the ground up, allowing Iovine to inform customers, tell their story, and sell their goods.
