River Twice

For the couple behind River Twice, their brand isn’t just part of their business; it exemplifies the way they live. Randy and Amanda Rucker didn’t want to simply open a restaurant, they wanted to open the next chapter in their lives. Composed of a nationally-renowned chef and an interior designer passionate about sustainable practices, they knew they made a unique team. They came to us with a stunning concept for a restaurant that would seamlessly integrate their complementary talents. What they needed help with was refining their ideas, and effectively conveying them to their audience. Paragraph was tasked with helping them turn this unique concept into a reality.

Creating the essence of what would eventually become River Twice was a highly collaborative exercise; we worked closely with them every step of the way to ensure the brand exceeded their expectations. From naming to launch, our team and theirs worked side-by-side to ensure there wasn’t a detail missing in the end.

We are reminded of just how fortunate we are to help people like Randy and Amanda build brands that not only illustrate the values of their business, but their own values as well. Next time you find yourself in South Philly, stop in and experience River Twice for yourself; be sure to say hi to Randy and Amanda for us.

Key Deliverables

  • Competitive Analysis
  • Brand Voice & Message Platform
  • Brand Identity & Visual Language
  • Sales & Marketing Materials
  • Website Design & Development
  • Promotional Campaigns
  • Environments & Signage
  • Social Media Management
 
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“Bob and the team at Paragraph helped River Twice develop our brand identity. Through a methodical approach Paragraph extracted key goals and objectives from the River Twice founders and combined our thoughts and desires with Paragraph’s creative skills to arrive at our brand message. Paragraph excelled at developing our brand as well as communicating our brand through the appropriate mediums to include social media, signage, logos, menus, restaurant packaging, and dining ware. Paragraph utilized a cloud-based collaborative workspace to enable ease of planning, discussion and execution between the Paragraph and River Twice teams. Bob, Nicole, Eliza and the rest of the Paragraph team exhibited a genuine excitement and shared vision while working with River Twice. We heartily recommend Paragraph to anyone considering utilizing branding experts.”

Lawrence Highbloom | CEO/owner