Shilling Canning Company
In turn-of-the-century Maryland, the Shilling Canning Co. had a reputation for exceptional quality and an honest name. Today, descendent Reid Shilling runs a DC restaurant inspired by the legacy they established.
Paragraph helped the modern Shilling Canning Co. open up shop by developing both a branded environment and visual identity that paid homage to its illustrious forbearer. Chef Shilling worked with the team to merge his own culinary experience with his family’s old-school ethos. The result? A modern take on the American tavern, serving rustic Mid-Atlantic cooking with added California finesse.
Key Deliverables
Brand Voice & Message PlatformBrand Identity & Visual LanguageSales & Marketing MaterialsWebsite Design & DevelopmentEnvironments & Signage
