Support Center for Child Advocates

Support Center for Child Advocates (Child Advocates) provides legal assistance and social service advocacy for thousands of abused and neglected children in Philadelphia County. The non-profit reached a plateau in attracting new volunteer attorneys to take on these crucial cases, and needed help refocusing their message.

Paragraph focused on altering the daunting perception of the work by highlighting the small steps attorneys take to make a real impact on a child’s life. This shifted the way Child Advocates was able to present themselves in their recruitment efforts, and paved the way for the organization to attract the right kind of volunteer.

Their updated brand image has been a great example of the foundational nature of well thought out brand strategy. Helping Child Advocates find their voice in ongoing recruitment efforts allowed them to explore new channels and take advantage of the new opportunities a fresh image invited.

Key Deliverables

• Qualitative Research

• Digital Analytics Review

• Brand Voice & Message Platform

• Brand Visual Language

• Brand Identity Guidelines

• Sales & Marketing Materials

• Website Design & Development

• Promotional Campaigns