Valenzano Family Winery

Valenzano Winery is one of New Jersey’s leading wine producers, crafting more than 100,000 gallons annually. Wanting to raise their profile and their brand, Valenzano Winery turned to Paragraph, having recognized our work with Yards Brewing Company. After meetings and tastings, Paragraph partnered with the Valenzano family, guiding them through a rebranding initiative that included redesigning their brand mark, packaging, product lines, and promotional materials to position them as not only one of New Jersey’s leading wine producers, but also one of its premier destinations for weddings, special events, and tastings.

Key Deliverables

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Qualitative Research
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Competitive Analysis
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Brand Organization & Architecture
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Brand Positioning
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Brand & Product Naming
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Brand Voice & Message Platform
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Brand Identity & Visual Language
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Brand Identity Guidelines
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Sales & Marketing Materials
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Promotional Campaigns
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Retail Package Design
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Environments & Signage
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Tapping into local lore to create small batch specialty wines creates connection with their local customers.

Uncorking A New Restaurant Together

Together we created “Bari”—a reference to the city in the Puglia region of Italy from which the Valenzano family emigrated and is a subtle nod to the Castello di Valenzano in Italy. We used “Wine Pub” to convey a casual atmosphere with a focus on what they do best.

Merchandising plays a big part in wine sales and thinking through how it will be displayed in retail outlets like Wegman’s is key to the design process.

The Family Doesn’t Fall Flat On New Ideas

Always expanding their already-diverse line of products, Valenzano’s new carbonated wines are modeled after Valenzano’s most popular varieties. It was imperative that Valenzano and Paragraph capture the essence of the new product and welcome consumers to a new way of experiencing the brand while maintaining Valenzano’s fun and approachable brand personality.

“Sales are significantly up. We think that the new brand identity is having a big impact on sales and impulse buying at liquor stores. For months, we’ve been pulling all cases of the older label designs off the shelves, no matter the cost. Immediately after doing this, sales picked up in most of the accounts that were still hanging on to old brand. We are very happy with the rebrand and are confident it is driving sales growth.”

— Anthony Valenzano, Owner

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