Welcoming Center for New Pennsylvanians

The Welcoming Center for New Pennsylvanians is an organization that works to help immigrants adjust to life in their new home state, and was founded on the belief that with the right resources these individuals can enhance the productivity, profitability, and stability of the region’s businesses and contribute to the state’s overall economic growth.

Facing a number of communication challenges, the Welcoming Center called on Paragraph to help them articulate their brand message. After a careful audit of their organization and communication, Paragraph worked with the center to craft a more holistic brand strategy, positioning the Welcoming Center for New Pennsylvanians as one of a recent immigrant’s first steps to assimilation, not only to new employment but also to social life.

We helped them communicate their role in our city’s vibrant social fabric and distilled complex information into formats more easily accessible to all audiences including the region’s employers, state policy makers, the agency’s clients, and the organization’s funders.

Key Deliverables

  • Qualitative Research
  • Brand Voice & Message Platform
  • Brand Identity & Visual Language
  • Brand Identity Guidelines
  • Sales & Marketing Materials
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“Paragraph has been a true partner in our outreach efforts. They have helped us connect our story with the audiences we seek to impact. Collaborating with them is always rewarding.”

— Anne O’Callaghan, Executive Director, Welcoming Center for New Pennsylvanians